EIPlatform. Esports Interactive Platform

What is EIPlatform

The Esports Interactive Platform (EIP) is a platform based on the innovative blockchain technology, which connects gamers, sponsors and fans directly. This decentralised model allows for the maximisation of profits, by cutting out costly intermediaries. Due to the novelty of the esports market, major companies and brands are still unaccustomed to the needs of consumers. This is one of the main reasons why esports funding and marketing is so inefficient.

Marketing campaigns are recognized as ineffective, expensive and morally obsolete, moreover marketing expenses average approximately 17% of total brand sales volumes. Annually, more than 50 billion USD are ineffectively spent on marketing, hence not influencing the end consumer. This situation is further exacerbated by the increased costs of holding these campaigns, which leads to greater inefficiency. 

Manufactures believe that the ineffective use of marketing resources is a grave problem currently plaguing the esports industry. The employed conservative, obsolescent communication and marketing

tools create an imbalance between the popularity, the esports audience growth and the lack of effective interaction and monetization mechanisms for new audiences.

Problem:

• Most brands don’t understand the complexity of the esports market and its audience
• Investment in esports marketing is becoming less efficient as the marketplace becomes more fragmented. Marketing is not well targeted.
• Small teams, beginning streamers and tournaments of local importance don't get access to the budgets of larger companies
• A large part of brands’ marketing budget is spent on research, contract administration and various intermediary and agency fees
• The majority of the esports audience isn’t directly involved in the development and shaping of the esports industry

Solution:

• EIP blockchain technology will offer many more monetization and functionality opportunities to all brands, teams, players, content creators, fans and viewers.
• Sponsors and partners will gain access to advanced data analysis to measure the effectiveness of their investments and identify new opportunities
• Esports fans and viewers will benefit from exclusive offers, goods and services from partner companies
• EIPlatform will simplify market entry for non-endemic partners by providing demographic and behavioral data to allow them to reach their ideal target audience.

The Ecosystem will be constructed in accordance with the principles of scalability and decentralization, which will ensure its long-term stability and self-sufficiency.

The platform involves the fulfilment of numerous roles and value creating opportunities for the

participants. The relationship of these roles and opportunities is shown in the diagram below:

• Platform - The EI Platform is a decentralized marketing system that allows participating brands and companies to understand, develop, forecast, monetize content, conduct advertising campaigns, implement loyalty programs and receive feedback from the audience.
• Brands and companies - Brands and companies implicate the world's largest advertising agencies, franchises, companies, as well as small organizations, non-endemic partners interested in the audience of the global esports market.
• Participants of the global esports market -  Participants of the global esports market are publishers of games, applications, organizers of sports leagues, media organizations and professional teams.
• Audience, esports enthusiasts - The esports audience entails all fans and enthusiasts of computer games.

Architecture

EIPlatform engineers utilize cutting-edge technology to power the decentralized blockchain network

• IPFS - Managing events involving lead transactions.
• LIBP2P - A modular and expandable networking stack, powering the market nodes
• ETHEREUM SMART CONTRACTS - A decentralized file storage network, operating with no single points of failure, and no dependence on  geographic or political territory.
• ELECTRON - Open source library developed by GitHub for building cross-platform desktop applications with HTML, CSS, and JavaScript. Electron accomplishes this by combining Chromium and Node.js into a single runtime and apps can be packaged for Mac, Windows, and Linux.
• WHISPER - Real-time Audience-Brands (P2P) communications over the Ethereum network
• REACT NATIVE - A framework for building native apps with React.

For Information

Website: https://eiplatform.io/

Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf?v8

Telegram https://t.me/EIP_ecosystem

Facebook : https://www.facebook.com/EIP-980267652124760/

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