Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years.
By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world.
The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services - they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment
E-Commerce and commercial reward schemes are experiencing massive growth - the global sales via e-commerce in 2014 was 1.3 trillion dollars - expected to double in 2020, and the number of online shoppers is also expected to increase from 1.46 billion to 2 billion by 2020. As a result, e-commerce platforms and existing reward schemes are highly saturated - every individual shop offers their own exclusive points system. Additionally, customer acquisition is a serious problem given the difficulty for service providers to distinguish themselves from the competition. E-Commerce also severely lags behind other industries in cryptocurrency adoption.
Diversified Channels to increase the Adoption of the Araw Platform.
The Araw platform aiming to target multiple channels to increase the adoption of the blockchain technology. There are two main verticals to achieve our goal.
- E-Commerce: The goal of the ARAW token to be a part of everyone’s day to day shopping without needing them to change their shopping behaviour. This can be achieved with simple and easy to use e-commerce website which is transparently integrated with the decentralised payment.
- Decentralised Payment: The Araw platform will be a bridge between merchants, consumers, cryptocurrency exchanges, and the Ethereum smart contract that manages the liquidity of the ARAW token.
Our goto marketing strategy to reach more customers and merchants.
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| https://arawtoken.io/#documents |
The Araw Ecosystem was carefully designed from the beginning as a supportive sphere in which users can be confident in their trades on the Blockchain. To capture a variety of users, we have provided an ecosystem platform that is scalable and effective, yet simple over the Ethereum Blockchain, where customers and brands can interact without restrictions in a dependable, trustless, and mutually beneficial manner.
Our market principle and mode of operation at Araw Marketplace results to a continuous circulation of ARAW token among all the market players:
- Merchants need ARAW token to reward customers for assisting with the sale of their product, to compensate buyers when they rate products and to pay for deals.
- Merchants pay customers as an incentive to increase their footprints of loyal customers.
- Customers will be able to spend ARAW tokens to make purchases at Araw e-commerce marketplace.
- Customers will be able to purchase ARAW tokens through Araw wallet using fiat or cryptocurrency.
- Customers may be offered discounts in replacement for ARAW token.
- Investors can buy and sell ARAW tokens from cryptocurrency exchanges.
- Customers will be encouraged to hold tokens in their Araw wallet to get better futuristic value.
For Information
Website: https://arawtoken.io/
Whitepaper: https://arawtoken.io/#documents
ANN: https://bitcointalk.org/index.php?topic=3497194.0
Telegram: https://t.me/ArawTokenOfficial
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