What Is Araw
The ARAW token is a utility based token specifically designed for the global E-commerce marketplace. ARAW token works as unified rewards as well as mode of payments for both online and retail outlets.
A decentralized project with a profitable value for potential investors or investors is one of the projects that will increase rapidly, given the fluctuation of the digital asset change at the beginning of this year has experienced a very significant increase. The definition of this network uses a rather unique theme from other blockchain platforms around the world, has a balance sheet value and an investment process that has a profita value that exceeds the capital needed in modern digital asset trading. ARAW is a blockchain platform that introduces for the first time a unique creative idea in the symbolic economic economy market that you can personally trade in a digital exchange platform for assets
The cryptocurrency market is growing rapidly. This growth is impeded by fundamental issues:
- A lack of a reliable, international exchange which allows individuals to convert tokens into fiat currency.
- No practical use for cryptocurrency in day-to-day activities
- Over-regulation or insufficient regulation in different countries across the globe which both hurts user adoption and leads to different fraud schemes that damage reputation of credible projects
- A requirement for specialised blockchain developers
- A reduction in token value due to transaction fees
- Barrier to entry
Solution - The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token
The ARAW token and its unique infrastructure offers e-commerce and service-providing companies to standardise reward programmes as well as expose the regular people to the cryptocurrency economy. Our solution is completely transparent and strives to make cryptocurrency accessible to the regular people. From the customer perspective, there will be no habitual change - for example, one of our offerings include the Araw Touch & Pay card to be used in tandem with everyday micropayments.
The main goal of the ARAW token is to build the Decentralised Payment Ecosystem for E-Commerce to increase the Blockchain adoption for regular people across the world. The ARAW token ecosystem offers unified reward system which any service-providing entities can partake in. This allows virtually any company to further incentive consumption of their service as they provide real value via token distribution and expand their previously limited market of loyalty-reward consumers to the next level.
Diversified Channels to increase the Adoption of the Araw Platform
- The Araw platform aiming to target multiple channels to increase the adoption of the blockchain technology. There are two main verticals to achieve our goal. E-Commerce: The goal of the ARAW token to be a part of everyone’s day to day shopping without needing them to change their shopping behaviour. This can be achieved with simple and easy to use e-commerce website which is transparently integrated with the decentralised payment.
- Decentralised Payment: The Araw platform will be a bridge between merchants, consumers, cryptocurrency exchanges, and the Ethereum smart contract that manages the liquidity of the ARAW token.
Throughout the world the E-commerce industry continues to gain popularity. For each day that passes, the online shopping platform gains more customers and keeps increasing their trade volume.
In addition, the potential of the retail and e-commerce industry will continue to grow in the future. In 2014, the global sales of e-commerce were about USD 1.33 trillion and are estimated to increase to double this tally in 2020. Accordingly, the corresponding retail sales that come from E-commerce are expected to increase from about 7.4% to 14.6% in 2015 and 2020 respectively. The number of online shoppers is expected to double the rate recorded in 2015 (1.46 billion) by 2020 (over 2 billion), Statista reports.
The global loyalty and reward industry was estimated to be about $1.56 billion in 2015 and risen to about $320 billion in 2017. Given this remarkable growth of the global loyalty program, growing at an annual rate of 6% and compound annual growth rate (CAGR) of 24.37%, this estimation is projected to hit $471 billion in 2020. Unfortunately, this report is flawed with a shocking rate of under-utilisation of loyalty program in the e-commerce sector. About 76% of consumers in the industry fail to use their shopping rewards while these consumers belong to less than 29 loyalty reward programs specifically designed for the e-commerce world.
The proposed e-commerce ecosystem accepts both crypto and monetary payment. Customers have the choice of paying for goods and services using actual money, the ARAW token or any of the other globally accepted cryptocurrencies.
It has also been noted that the most valued rewards in loyalty programmes are monetary in nature so loyalty programmes need to emphasise a more redemptive ability to move forward. The current loyalty domain has organisational problems with rewards that are unrealised, and customers are clamouring for more elasticity and actual financial benefits. ARAW token seeks to ensure that customers get to make personal choices about their rewards. This is where ARAW token steps up as a problem solver and a solution provider. With our broad experience and expertise in addressing businesses’ needs for connecting to their customers, we are in a very unique position of understanding, developing and implementing a wide-reaching platform that makes it possible to have a unified reward system. This is the central idea for the ARAW tokens that we will be issuing.
Token Generation Event
- Ticker: ARAW
- Token type: ERC20
- ICO token price: 1 ARAW = $0.01
- Total tokens: 5,000,000,000
- Available for token sale: 3,500,000,000 (70%)
- Whitelist: YES (15 May – 30 June)
- Know Your Customer (KYC): YES
- Pre-sale start date: 1 JULY
- Public sale start date: TBD
- Soft cap: 2,000,000 USD
- Hard cap: 25,000,000 USD
- Accepts: ETH
- Contact us for pre-sale: tokensale@arawtoken.io
For Information
Website: https://arawtoken.io/
Whitepaper: https://arawtoken.io/assets/araw_whitepaper.pdf?v1.7
ANN: https://bitcointalk.org/index.php?topic=3497194
Faccebook: https://www.facebook.com/arawtoken
Twitter: https://t.me/ArawTokenOfficial
Telegram: https://t.me/ArawTokenOfficial
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